Resume & achievements

Q'Anteria Roberson

Founder, ON Q · Social, Content & Brand Marketing Lead · qroberson1216@gmail.com · 713.886.1144

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$12M+

Annual ad spend managed

~30%

Average brand awareness lift

0→1

Creator programs built

13 yrs

Managing social as a function

Core Competencies

Social Strategy & Editorial CalendarsCopywriting & Brand VoiceContent Creation & EditingCreator & Affiliate Programs (0→1)Brand Partnership & Deal NegotiationCommunity ManagementPlatform & Affiliate AnalyticsPaid + Organic SocialEmail Marketing & RetentionWebsite Design & BuildLead Generation for B2B & Local Services

Experience

Growth Lab Advertising

Director of Social Media

Oct 2025 — Present

Own social as a full function for a portfolio of D2C and e-commerce clients — strategy, editorial calendars, and publishing across Meta, TikTok, TikTok Shop, Snapchat, and YouTube with full accountability for engagement and ROI.
Built the agency's creator and affiliate program from the ground up: sourced and negotiated creator deals end to end including budgets, commission structures, and contract terms.
Write and direct on-brand copy and creative briefs, then use platform and affiliate performance data to decide what to make next.
Serve as primary client lead, translating platform insights into clear, actionable recommendations.

Growth Lab Advertising

Senior Account Manager

Apr 2025 — Oct 2025

Owned content, social, and creator strategy for a high-value e-commerce portfolio across Meta, TikTok, Reddit, Pinterest, and Snapchat.
Partnered with creative teams to concept and produce high-performing content from trend and platform signals.
Managed budget allocation, creative testing, and scaling across the portfolio.

ZeroTo1

Senior TikTok Shop Account Strategist

Dec 2024 — Apr 2025

Owned TikTok Shop content and creator strategy for multiple e-commerce brands, using GMV, CVR, and AOV data to decide what to seed, amplify, or cut.
Built creator and affiliate programs from scratch — recruiting, vetting, negotiating commissions, and producing repeatable hook and brief frameworks.
Managed live-shopping and promotional calendars across the creator network.

Bryan Anthonys LLC

Marketing Director

Aug 2023 — Aug 2024

Led the brand's affiliate and creator program end to end: talent curation, product seeding, creative briefs, edits, and posting.
Owned brand content and marketing strategy across digital, social, email, and print.
Managed marketing budgets with full P&L accountability and led cross-functional teams across Product, Sales, and CX.

Fixe Beauty

Marketing Director

Oct 2022 — Feb 2023

Managed media buying and content strategy across Facebook, Instagram, Pinterest, and TikTok — writing ad copy and producing reels and graphics in-house.
Built and ran influencer marketing and email retention programs driving repeat purchases.

Disruptive Advertising

Senior Marketing Strategist

Mar 2022 — Oct 2022

Developed full-funnel paid social and content strategies for 10+ clients across fintech, fashion, beauty, apparel, real estate, travel, and wellness.
Managed a $55K+/month book of business with ~$1M monthly ad spend ($12M+ annually), delivering ~30% lift in brand awareness.

Nowspeed Marketing

Director, Social Media & Email Marketing

Oct 2021 — Mar 2022

Managed and coached a team of Digital Campaign Managers across B2B and B2C clients in finance, education, medical, real estate, and tech.
Supervised organic and paid social programs plus community management at scale; designed email and lead-nurture flows.

Early Career

UT RecSports

Assistant Director, Communications

Aug 2019 — Aug 2021

Texas A&M University

Communications Coordinator

Jul 2018 — Aug 2019

Texas State University Student Health Center

Marketing Coordinator

Oct 2016 — Jun 2018

Education

MS, Marketing

East Texas A&M University

2019 — 2020

BS, Public Relations & Mass Communications

Texas State University

2012 — 2016

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